Summary
Client Representative
Haloulos Anthony
United Airlines, Airshop Analyst - Innovation Engagement
Client Representative
Le BaoTran
United Airlines, Airshop Analyst - Innovation Engagement
People want to know the baggage status:
According to the 1,023 participants' surveys, 42% are worried about bag loss, and 18% put tracking devices in their bags.
Risk of losing bags.
Every one of the six travelers experiences luggage delays or even loss. A survey of 1700 participants shows that 78% of people jitter when checking bags.
--Fox Weather
In December 2021, 40 million bags were transported and 0.66% of them were lost.
Lack of Activity to occupy time:
According to M.I.T. research, people overestimate waiting time by about 36% during unoccupied periods" ( standing and waiting).
Tiredness from traveling:
Fly traveling involves a lot of waiting, processing, and disruption that
exhausts travelers.
Inestimable waiting time and crowding are unpleasant:
After landing, passengers converge on the baggage claim area simultaneously, causing a dense crowd, congestion, and disorder.
In the field study, 21 out of 13 interviewers mentioned that indeterminate waiting time and trip delays are significant concerns.
Pricey, non-recyclable tracking tech:
Delta considered RFID* chips for real-time baggage tracking but dropped it due to high costs and recovery issues.
Baggage Type Complexity:
Large and unique items, such as sports equipment or wheelchairs, require additional handling time, which could slow down the overall speed of baggage transportation.
Update the baggage status at the right time, requires active RFID tags, which range from 20$~50$.
Transparency
Ideally, travelers will have clear instructions on the claim area, updates on the status of their luggage, and quick access to assistance.
Setting expectations.
Providing this information can reduce passenger anxiety due to uncertainty about baggage status and prevent chaos caused by overcrowding at the baggage claim area.
Uber sets expectations for passengers by providing transparency, such as arrival time and driver location.
Introducing Journo, Luggage assist function.
Let the user make the call
Journo provides real-time baggage updates within United's app and offers intuitive tracking options—countdown, E.T.A., or live map—to keep passengers informed and reduce anxiety about lost bags while waiting.
Free people from the conveyor belt
When people have expectations of the arrival time, they are more flexible during waiting, like getting coffee or preparing for further trips, rather than “locked” in the claim area.
Tracking Cost & Reuse:
Instead of costly and non-reusable RFID chips, Journo leverages Digital twin technology, using existing data systems to track baggage, making it a more economical solution.
Digital twin
Digital twins are like virtual copies of natural objects, like a flower pot. If the real pot breaks, the digital version updates to break. Complex systems like factories rely on this technology for risk and maintenance management.
A well-programmed Digital Twin can forecast risks such as aging parts, aiding in proactive maintenance to prevent unexpected failures.
Quick Assistance:
There are possibilities that luggage may be missing or late transport, the app will update the information about searching.
On the other hand, if the estimated time of arrival is up, but your luggage is still not there, the app has an assistance button for travelers to quickly access help.
Foreseeing risks
Passengers usually wait until the last minute to find out their luggage is missing, but Journo will notify the mishap timely.
The assistance function will guide users through the retrieved process.
For Travelers:
Journo reduces perceived wait times and ensures baggage certainty, allowing passengers to plan their time better and easing congestion at the baggage claim.
For Airline:
Journo helps mitigate the stress of batch flight arrivals by providing timely updates on baggage arrivals, improving passenger flow, and easing pressure on baggage systems.
Journo could also offer stevedores updates on handling large or heavy baggage, allowing them to prepare for the different workloads.
After flying, travelers yearn for connecting the trips, the uncertainty of waiting time leads to unpleasant experiences like increased perceived waiting times and anxiety about baggage loss.
This stress will remain until the luggage appears, and all of these are happening in a crowded and noisy claim area.
“My emotions upon landing devolved from joy, to hope, annoyance, frustration, and eventually rage.” Article “Annoying Baggage Claim” from Medium
Next step
It will be exciting to see a Digital Twins(DT) shaped into a luggage tracking system, which requires coding and molding to become a functional prototype. With this prototype, the project can further explore the interface and what data of luggage can be used for analytics to make Journon more accurate in arriving time, luggage status, damage control, etc.
Postscript
In the beginning, the project was considered to explore the possibility of augmented reality in baggage transport, and Digital Twins in airline dining services, until the case of digital twins being used in Tracking the subway in New York inspired me to table the luggage tracking concept in a meeting. When I saw the RFID case in Delta Airlines, I thought baggage tracking is a solution that is limited by technology, and the development of Digital Twins is the chance to restart these concepts.
Current Digital Twins Case Study